Tech entrepreneur
& AI Strategist
I support organizations to identify innovation opportunities and to use Data & AI to solve business challenges.

Hi, I’m Maartje, an adventurer, life-long learner, and a pragmatic leader in the data & AI space. I’m proud to be combining my work in Data & AI, with my passion of competing internationally as an athlete.
Data & AI Strategy
Guiding organizations through Data & AI transformation with practical, innovative solutions
Tech Adventures
Enabling Companies and their employees to use AI effectively. More info coming soon!
Athletic Excellence
Professional Athlete bringing high-performance mindset to business leadership
about me
I combine my work as a leader in Data & AI with being an athlete, competing in Ultimate Frisbee on an international level.
With over 9 years of hands-on experience in data science and machine learning, I support organizations to identify innovation opportunities and map out their AI and innovation strategy. I advice businesses on how to use technology to solve complex business challenges. I find creative solutions to any business challenge and translate these into roadmaps and technical requirements and then lead multi-disciplinary teams to implement these solutions.
my latest adventures

Founder in Data & AI space

Data & AI Strategy Consultant

Women in Tech Advocate

AI Product Manager

Speaker

National Team Player Ultimate Frisbee
15 years of consistent training – data & sports
My story on balancing high performance in sports with a career in tech
blog posts
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🌟 You don’t have to choose between ambition and a rich personal life. You can have both! 🚀
Balancing career ambitions with a fulfilling personal life is challenging, but I believe it’s possible. Ok, maybe you won’t reach […]
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Workation: Yes or No?
Why not? How do you do workations? 🤔 I love using workations to fully focus on sports and work. I […]
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💡Another lesson from Sports 🥏
It’s the European final and I’m stuck in a difficult situation. I have just 3 seconds to throw the frisbee […]
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💔 I don’t want to crush your dreams, but AI is not the solution to everything. 😉
Some common mistakes to avoid if you want to apply AI solutions successfully: 🙅🏼♀️ Overestimating AI’s Capabilities: It’s easy to […]
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🌍 International Women’s Day: What can you do to enable women to grow their potential and break stereotypes? 🚀
I want to share some simple actions of others that had a big impact on my life and choices. I […]
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Exciting news! 🚀 Last weekend I built my very own GPT to generate my illustrations, and it’s ready for you to test on yourself! 🎨✨
Speak to it in your own native language, and I would be very happy if you share your creations with […]